Major Japanese toy company that licensed Yomega and Playmaxx designs for the Japanese/Asian market under the 'Hyper Yo-Yo' brand. Massive in Japan during the late 90s boom. ProYo Turbo Bumble Bee was released as Hyper Wasp. Cross-cultural yo-yo boom phenomenon. Founded 1997. Defunct since 2005. Japanese market packaging adds collector interest. Hyper Yo-Yo branded variants of Western yo-yos have cross-cultural appeal. Asian market exclusives are rare in Western markets.
Major Japanese toy company that licensed Yomega and Playmaxx designs for the Japanese/Asian market under the 'Hyper Yo-Yo' brand. Massive in Japan during the late 90s boom. ProYo Turbo Bumble Bee was released as Hyper Wasp. Cross-cultural yo-yo boom phenomenon. Founded 1997. Defunct since 2005. Japanese market packaging adds collector interest. Hyper Yo-Yo branded variants of Western yo-yos have cross-cultural appeal. Asian market exclusives are rare in Western markets.